Marketing Grants & Sponsorships
Apply online here
The mission of the Texas Hill Country River Region (THCRR) is to promote Uvalde County as an overnight year-round tourism destination and to increase off-season occupancy in the regions’ accommodations. The organization is funded by a hotel occupancy tax through a contract with Uvalde County. Event funding requests will be reviewed by THCRR to ensure the event is in line with our mission and meets certain criteria as stated by the Tax Code.
Under the Tax Code, every event, program, or facility funded with hotel occupancy tax revenues must be likely to do two things:
1) directly promote tourism; and
2) directly promote the convention and hotel industry.
The Texas Hill Country River Region grant program is designed to support events in Uvalde County with funding to augment the event’s marketing budget. The intent is to help events market outside our local area to draw in attendees from out of the area who will stay longer in our community.
A Post Event report is required to be submitted to be considered for future funding.